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Putting an Effective Trade Show Booth Together

Unique design is another way to create an extremely effective and powerful trade show booth impression.

You've made the decision to attend a trade show and suddenly your heart starts pounding: now you have to get a trade show booth together! You don’t know where to start. Your stomach feels queasy.

Relax; you already have the key to designing your exhibit: your company. You only have to come up with a design that represents your image. What about your logo? Your letterhead? Companies often use the same colors and styles in booth design that they use in their ordinary marketing materials. The booth should reflect your company style and identity, and what better way than to use the colors and graphics you ordinarily use in branding your company.

You want to reel in prospective customers with bright, cheerful colors showing energy and class. Bold and inviting colors and graphics should be balanced as well for aesthetic appeal. Use the primary color of your logo and develop a color scheme. Power color combinations make people take notice and walk up to find out about what you have to offer.

Pastel colors can be used to good effect as well. They can make a unique contrast in an exhibit hall where all the other booths have loud colors. One of the most successful trade show booths for a Fortune 500 company was pale gray and white with hints of red and black set against some beautiful visuals. Simple spotlights were used to highlight the visual panels of the booth and greenery was carefully arranged in front of the trade show booth. A matching carpet of pale gray and a couple of directors' chairs made this trade show booth an oasis in a sea of loud colors. People flocked to it in droves because it was different.

Unique design is another way to create an extremely effective and powerful trade show booth impression. Find out what your competition is designing, then do the opposite! You'll stand out from the crowd. To a point, that is; uniqueness by itself won’t work if it is unattractive or doesn’t fit your company image. While you want a unique design, remember that your presentation will represent your company image in the marketplace. You want to create a unique design within your own company style and preferences. Anyone can be unique and different, but few can be unique and different in an exceptional way. You might do well to consult with a designer on how to present your design in a new way.

Once you lure people over to your dynamic trade show booth, you want to be able to keep them around and sell them on your products. Your staff is vital to this job; be sure you select cheerful, friendly, upbeat employees with lots of stamina to manage your trade show booth. They must know your products and services very well and be willing to go beyond their job description to serve customers. Your staff should be as appealing as the trade show booth design that brought customer to the counter to begin with!

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