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Designing Your Promotional Giveaways

You want your promotional items—and your company name—to be noticed and consequently remembered.

Choose bright colors in the design of your promotional giveaways. Your logo should be clearly visible and prominently displayed. You want your promotional items—and your company name—to be noticed and consequently remembered. This is important; being an exhibitor at a trade show costs money, and you want to get the most out of your investment.

Trade show organizers often have giveaways of their own for exhibitors to thank them for their participation and to encourage their future involvement. Popular giveaways are mugs, magnets, T-shirts, baseball caps, and calendars. If food is sold at a trade show, stadium-style cups with the trade show logo may be given away with the purchase of food.

At trade shows, companies try to attract new business, make new contacts, and connect with their current clients. Almost every industry hosts a trade show. A trade show usually takes place over several days and is held in a large city that offers entertainment, including nightlife. Companies have a chance to wine and dine prospective customers after the show ends for the day.

Whether a trade show is being held for major companies or specialty retailers, exhibitors need to attract people interested in their products or services. Many booths have product demonstrations or they let visitors try out a product for themselves. Most companies also have brochures or promotional items.

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