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Display and Trade Show Graphics

Graphics are used on vinyl banners at trade show displays and as backdrops for a convention, press conference, or special event such as a hiring faire or an athletic event.

Multiple display items are often needed, especially when a company has other sales outlets or franchises. The design service often produces a number of different display items in addition to banners with stands. Such items include posters and mounted displays to enhance the company’s professional image and promotional campaign.

Indoor vs. Outdoor Applications

Indoor displays are usually set up at trade shows, malls, retail stores, and conferences. Outdoor displays include vinyl banners, signage, large posters, streetscape banners, and adhesive vinyl graphics for vehicles or windows.

Since outdoor displays are exposed to ultraviolet light and the weather, they need special water- and UV-proof inks. Special solvent inks are used that do not fade quickly in bright sunlight or deteriorate in moisture. Some suppliers laminate items printed in water-based inks, but this is not a satisfactory solution.

For durability, banners that you plan on using many times, rolling and unrolling them, should be printed with solvent-based inks. Water-based inks are more easily scratched and break down with frequent handling. A banner hanging across the front of your display table at a trade show is likely to be rubbed and bumped and may be subject to spills from drinks, such as coffee. The more durable your banner, the better.

Artwork

Experienced suppliers of display graphics will know the types of images and illustrations you should and shouldn’t use in your designs. Digital printing devices can print from illustrations and photos. You can include text, logos, maps, and anything printable from programs like Quarkxpress, Coreldraw, and Illustrator.

The resolution of your originals is a consideration. While offset printing used for brochures and magazines requires a resolution of up to 300 ppi (pixels per inch), display graphics can have a resolution as low as 50 ppi (pixels per inch). When shooting your photos, make them as large as possible. You want to blow them up for a banner, pop-up display, or road sign.

Look for a display graphics supplier who can advise you in clear, simple terms. If you have a little experience with images and layouts, you’ll find it’s easy to create striking display graphics. When designing your display item, keep it simple; focus on one or two main elements. Most suppliers, such as Canada Display Graphics, will make minor adjustments to your files at no extra charge.

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