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Promotional Products - Reaching Your Target Effectively

To avoid spending money needlessly you need to make sure you are targeting the correct market for your product.

Promotional products are everywhere these days! No matter where you go, you’re offered a pen, a calendar, a letter opener, or a water bottle with a company’s name, logo, and telephone number on it at a minimum. Sometimes the street address, fax number, and e-mail address are also included. The bank, the grocery store, the gas station, and the home business down the street all have these promotional items to give away.

Indiscriminate Targeting

Picking up your mail, you find that your auto insurance company has sent you a magnetic calendar for your refrigerator—that’s one you’ll use. But so has a company specializing in cleaning septic tanks that you’ve never heard of before and will never use. You’re tied into the city system and don’t even have a septic tank. How much money did the company waste sending its promotional item to people without their own septic tank?

While many promotional products are designed to be useful, most of them end up being tossed out because they just create useless clutter. Who needs ten letter openers? Maybe you will keep a couple from the companies you actually use or are considering doing business with, but you don’t need the one from the taxidermist or the lawyer. Promotional items coming in the mail can clutter up the kitchen table pretty quickly. If you don’t toss them out, you won’t be able to find the salt.

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